dmEdge

Thursday, 04 April 2013

Project Name: dmEdge
Company: BlueEdge Data Solutions
Year: 2003
Timeline: 2-3 months
Role: Technical Architect
Project Type: Product Development

Description:
dmEdge was an online digital campaign marketing tool created for BlueEdge Data Solutions. This application was a cutting edge example of RIA (i.e. Rich Internet Applications) developed prior to HTML5 using Flash technology.

Together with a backend software developer and a contract graphics designer, I worked with them to create a cutting edge visual front-end experience using Flash.

The application consisted of several components including campaign creation, campaign management, data filtration, filter visualization, and print campaign output.

The goal of this application was to apply demographic filters based on location, gender, age, and other factors to help print media companies target opt-in recipients of physical print, or virtual email campaigns.

This product would later go on to help launch a new startup company.

Screenshots:
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For more information about this project, please contact me.

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